Stories of Success

GlynnDevins, based in Overland Park, Kansas, is the nation’s premier marketing and advertising agency serving leading senior living communities and their development and management partners. From communications planning, strategic brand development and consultation to data analytics and CRM counseling, GlynnDevins designs high-response programs, integrating online and offline tactics, refined and proven to build a community’s lead base while supporting sales.

Lead Scoring – Methodologies used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads (e.g. sales, partners, tele-prospecting) will engage, in order of priority.


GlynnDevins receives many CRM system data feeds, from multiple clients, and wanted to:

  • Standardize all data received
  • Apply proprietary scoring algorithms
  • Securely store historical data, indefinitely
  • Integrate feeds back to CRM systems for near real-time updates to sales teams


DatumLabs created a warehouse storage infrastructure coupled with automated ETL (google it) and customized scoring processes.


Eliminated the inefficient, costly and boring manual process. – we are talking kick-ass solution! Enabled near real-time access to scored leads.